The Church’s most important goal is to make disciples. It’s so important we spend time, money and other resources to this end. It is easy, instinctual even, to spend time in seminary, learning how to learn from and teach Scripture. This is often a prerequisite for those who (will) lead churches. Leadership is the other skill identified as important. As a result, the church has committed significant resources for leadership development. These are important, but they only part of the puzzle of building impactful churches.
ChurchMag has been a part of life in different ways for about a decade. Even in its earliest day, it was a great resource. When I came across it I was part of a church plant. Because of limited (human) resource I was not only involved as a leader but ‘church techie’. I’ve always had a thing for tech and I’ve been passionate about the church from my early teens. The next part of ChurchMag’s story is one I could’ve never scripted.
This has been an interesting exercise for me. As we’ve worked our way through the book I’ve had many scenarios I’ve thought about the application form. From a business setting, which StoryBrand is for, right through to church comms. Not only that, but it’s also made me think through how well we communicate Christ’s message. Particularly for people exploring the Christian faith. Thus, on the church front, chapter 9 made for an intriguing read for me.
In a word association game, Billy Graham is likely to come up when one mentions evangelism. Growing up as a farmer’s son with interests typical of teenage boys of his generation, he came to faith at a crusade. After going to seminary, he preached through crusades, radio, television, and writing. Besides his autobiography and other works, a documentary on him is on Netflix. Dubbed, “Billy Graham — An Extraordinary Journey”, the hour-long documentary is a highlight reel.
Now that I’m a few chapters in after my review of Chapter 3, I think I could’ve done a better job there. I almost think I tried to preempt the entire book from the introduction of the SB7 Framework. If you’ve been part of the bookclub we hope you’ve been enjoying the journey with us. Chapter six builds on the previous one. Chapter Six: And Meets A Guide is unpacks the third component of the StoryBrand Framework. It builds on Chapter Five: Has A Problem. The premise of this chapter is obvious from the onset.
Despite web development and social media advancements, some things will not change. These unchanging principles help us keep some important things in sight. In an earlier post, Engage, Respond and Answer, we explored the principle of engaging people. In this post, we look at another Online Presence 101 Principle: Basic Information. The number of rebrands and freshening up content doesn’t change the fact that information is still important.