Church and organizational life has big moments. These span campaigns, big events and such. Church calendars can include Easter, Christmas and other specific community drives. Those are usually times of disproportionate focus and attention. Some things in ‘normal’ church life make way for the campaign. And, teams across organizations have a single focus. Many of us can identify with the buzz–palpable excitement and expectancy.
Something occurred to me while listening to the ChurchMag Podcast episode, “How To Manage A Multi-Author Blog“. I might have thought about it before but definitely not in the terms I am today. While talking about the role of an editor, I can’t remember whether it was Eric or Jeremy, maybe both, who said one of the roles of an editor was to help authors / contributors better. I like that idea a lot. It got me thinking about an overlooked but critical function of a communications director.
The Internet isn’t going anywhere. As innovation, whatever that is, continues, it is how we use it that will keep changing. The challenge for churches and organizations is navigating the ever-shifting landscape. One of the areas the Internet changed how we communicate was through email. Blogs then came in. So much has changed in the blogosphere that has affected engagement. For churches that blogged, it might be time to rethink email. I’d like to suggest that making a shift back from blogging to email might make sense for some churches.
From the early days, the Church has faced many threats. Persecution is one that comes to mind. Allowing worldly culture is one of the threats early leaders warned against. God has always found ways of communicating threats to each generation and culture. One of the hallmarks of our present day is technology. No generation has known realtime connectivity, for example, in the way we do. And, this has some people listing technology as a threat. The threat to the Church isn’t necessarily technology.
One of the foundations of the Christian faith is of God’s grace. It is how we get to have a real relationship with Him. Paul, one of the most prominent leaders and theologians of the early Church reminds us often. Following on, as Christ followers serving in the church we tend to emphasize, how God brings us to Himself. This we must celebrate. We must also remember that it goes further than that.
When IGTV launched we had a debate on this ChurchMag Podcast (#cmagcast) on how churches should approach it. I advocated they immediately jump on it because of its connection to Instagram. My thinking was with an existing user base it was a no-brainer. Jeremy suggested a more calculated approach especially with limited team resources and capacity. One of the things I loved about IGTV then was that it was vertical / portrait only videos. Now that’s changed.
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