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Bloggers have a story to share, pastors have a message to get to the world, and ministries have an urgency to let souls hear the Gospel. We all have something that we need people to read online and this glorious tension comes with trying to get people to see your content. Unfortunately, some people are misguided into believing that the best option is to spam, even if they do not feel like it is spamming or we should be willing to make an exception because your message is just too good to miss. (Reality check, it’s not) So here are three tips to re-echo from the video on bloggers and spammers.
- What Are Your Intentions?
Spam is truly a one-way conversation at people with little to no effort to get a dialogue going. Some would justify it by saying it is marketing and others would say that people need to hear about their message, but it is honestly just a manipulation to legitimize their actions. Now, we should be very clear that sharing links to one of your blog posts for the sole sake of helping someone is a completely different from spam. The intent of spammers to get people to see your message, drive up traffic to your site, or get some kind of instantaneous recognition. - Social media is not a blogging, marketing, or business solution.
Too many people assume it is, but that is not the main goal. It’s purpose is networking and only through that may you get some traffic. Connect with people from all around the world that you may never have met but you have similar interests with. You may share your blog and get some brand recognition (marketing), find a job or two because people love your skills and experience (business), and you may share links occasionally from your latest post (blogging), but that is a side effect of the ultimate intent. Use social media for what it is intended and go meet some people! - You Are Hurting Yourself In The Long Run
Marketing has two purposes, to get you in the door (short-term) and increase brand recognition (long-term). Spammers want the short-term success and it might seem like it works today, tomorrow, and the next day, but how is it going to look in the future? If you blog or do ministry because of a passion that is fueling your ambition, let that flow through your content. People will come if you write great content, so do not destroy something great. If it really is that good, instead of you having to retweet it all the time, people will want to share it for you!
Our solution is to take the long road that will lead to long term success. It may be difficult, but it is truly the best solution and the greatest way to get rid of spam. How are you combating spam?
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