Because of the limited number of characters, constructing the perfect message along with understanding social media in general makes tweeting an artform. If you start to utilize hashtags and links, you’re almost immediately left with a short message to share. Upload a photo? You lose even more space. So what is important to say in a tweet and what should be left for a link, photo, or hashtag?
Tweeting to an audience of followers to make the most impact for your blog or brand means that you need to know what to write in your tweet. We want to maximize RTs, @replies, and has many favorites and click-throughs as possible. You have 140 characters to construct a tweet, so what are you going to say?
Here are three key points to expand upon the infographic below when you construct a tweet:
- Some of the most successful tweets do not have links at all. If you have a blog or website, know that branding and social media authority can be as popular or more so than abusing link privileges.
- Hashtags should not be used alone. If you are planning to use it, make sure that it is part of a collective set, whether your own collection of tweets that are “tied together” with a hashtag or part of a popular running hashtag set.
- The goal should not be to use all 140 characters. In fact, subtract the number of characters it would take to mention your own Twitter handle and then shoot for that many characters. (Ex: @seventy8prod is 11 characters (including a space after it and the @ symbol) and so my goal 129 characters at most.
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What do you find important to have in a tweet?
[Image via TekSocial.com]
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