Do you pay for advertising ever for your website? Maybe through Facebook or Google?
If you do, you may be getting shorted because web bots are currently clicking on advertisements all across the web.
What does that mean? It means a computer who will not read your content or buy your stuff is costing you money. Not real people, but just a computer program. Here are some statistics and guides for you to review:
- A study showed that 80% of clicks on Facebook ads were from bots.
- 10% of total traffic across the entire Internet came from bots.
- The cost of these bots because of false clicks in advertisementsis $15.3 billion.
Have you paid for online advertising? How does this make you feel?
[via Column Five]
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