I wish I could remember where this analogy came from, but an illustration going around the Internet for businesses that want to use social media effectively is that many people’s social media is simply junk food.
In other words, your tweets, Facebook status updates, LinkedIn posts, YouTube videos, and Google+ posts are about as
as the empty calories in a large McDonald fries. In many ways, our social media activity can be summed up in one phrase, “a waste of time.”
Not just for the people reading them, but for the people writing them too.
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