During my time at Mars Hill | Ballard, we doubled our attendance on Wednesday nights and saw our annual events go from 40 students to 75 (and a few that were 150). I believe one reason for this is our extensive use of Facebook events. We made one for everything, including our weekly gathering. They are what we used to promote, provide information for and communicate our event happenings.
This wasn’t all that easy, however. It took some trial and error before we found a good strategy. The truth is, Facebook events are very easy for youth leaders to make. And for the students looking at them, they are even easier to ignore. We have a plethora of them under our events tab, most of them we don’t even look at.
The question is, how do we create Facebook events that stand out, creating as much awareness as possible about the things we’re doing?