We are looking at social media strategies to improve our views and interactions with customers. Facebook provides a unique opportunity for businesses that no other social media can offer. You have the possibility to connect with over 800 million Facebook users with location-specific content and creative fan pages. The best way to improve viewership and interactions with your content and have them share it with their friends is to know what the viewers and fans are interacting with. Facebook’s Page Insights can give you the data you need to improve your social media presence.
So what Facebook-specific goals should you have in your social media strategy?
We will look at three specific things to consider for Facebook as you put together your social media strategy and then share ours. It is assumed that you are utilizing Facebook’s Brand Pages to promote your organization and interact with Facebook users.