This is just a partial post. Find the whole article at Churchm.ag
This week, we are looking at social media strategies to improve our views and interactions with customers. Facebook provides a unique opportunity for businesses that no other social media can offer. You have the possibility to connect with over 800 million Facebook users with location-specific content and creative fan pages. The best way to improve viewership and interactions with your content and have them share it with their friends is to know what the viewers and fans are interacting with. Facebook’s Page Insights can give you the data you need to improve your social media presence.
Go for More Than Just Fans
While the number of fans that like your Facebook page is important, that is just the beginning of measuring how many people are using your Facebook page. With the new Facebook Insight, you can look at how many people are interacting with your page, how many of their friends are seeing your Facebook page, and location-based demographics of all of these people. This is perfect for measuring the potential audience that you can have as well as a huge tool for those that want to advertise to local people. If you are looking to invest a little money on Facebook ads, take a few months to measure and evaluate these numbers and see how the advertisements work out.
Creating Custom Landing Pages
Currently, Facebook is the only one of the top social media networks with the ability to create custom designs and content on their site. This has the power to inspire, invite, and set you apart from the competition also using Facebook. At the same time, use this to promote other websites by bringing in content from your blog and linking to other online social media sites. One example of a company using this very well is Starbucks, who has interact welcome pages, coupons, and videos for all viewers.