Data is money.
Data is what funds Google. We freely use Google’s services, but for so many of us, never really think, “Why is this free?”
Normally, free stuff is like health food. It’s not really that good.
Google’s tools are good, because there’s money in it.
Google uses all that data to sell the most effective ads in the world. Ad dollars equals money. Your data, makes them money. It’s really quite brilliant. So, when Google came on the mobile market scene with the Android, it was a natural step in their business strategy.
This seems to be working just fine, but a few other tech companies have taken this model one step further. Instead of using the data for themselves, they’re selling it, and this makes some users very nervous.