Jeremiah Owyang lays out and updates his Three Spheres of Web Strategy once more considering some more relevant and timely trends for 2009/2010. Not unlike his other observations, this one’s been well-received and is pretty accurate as far as I’m concerned.
One of the conversations that I’ve had often with other technologists and “web strategists” is where they “fit” in terms of this sphere and the general principles laid out within it. As Jeremiah notes, there are three core foci:
- Community
- Business
- Technology
For many the goal has been to become a well-rounded (pun intended…?) web strategist; one who can really pull from all three circles and who “gets” it from all three angles. I used to have this opinion and this drive but I no longer desire that, and partly because it’s unstable and unsustainable.
I’ve decided that for my own sanity and clarity, there is without question a definite strength in the technology-related sphere. I can play the other roles well enough, but I’d rather get a team around me to help fill those gaps.
More importantly, I’m not jazzed up by the other two (and let’s just say for the record that they are indeed very significant and important to the business) as I am with technology; I’d rather find people that are passionate in those spheres to complement me rather than do it all myself.
Where do you fit? Can you possibly be just one?