[Image from Mick Ø]
Everyone wants to build the groundswell around their blog, social media strategy and/or initiative, marketing campaign, or their programmatic buzz blitz. People spend tons of money, man hours, and “strategy sessions” to map out their roadmap to success.
That’s good and all. I’m all for it. Especially in ministry, we should be wise and think long term. We should have a plan and a strategy and metrics for success.
But let me clue you in to the secret of creating the “groundswell” that I have seen work time and time and time again, especially in light of this new social economy: