How To Schedule Instagram Posts

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For the longest time, scheduling Instagram was impossible, and it still pretty much is. Instagram has their API under lock and key, but one company, ScheduGram has changed all of that. Here's how you can schedule Instagram posts with ScheduGram: ... Continue Reading

How Often Do you Post Online? [Infographic]

Post Feq Top

I'm going to write this article about the infographic because it is a good discussion starter, but I want you to know one thing. I hate when people ask how frequently you should post, but the person you are asking has never seen your account, doesn't know your social media strategy, and has no idea what you want to do with your platform. So I'm going to communicate some facts after the infographic, but I DO NOT endorse mimicking this infographic word for word. Instead, be intentional. Nothing ... Continue Reading

Social Media Crisis Management [Infographic]

Social Media Crisis Management

Social media can be great to get your name out there. But what do you do when: Your social media manager posts an inappropriate post on your business account. You are critical of people and it is received negatively. Someone has a bad experience with your pastor or church, so they create a video showing their frustration and you don't respond. This is social media crisis management time. Do you know what you would do in these situations? You need to. ... Continue Reading

Teen Social Media Trends – Part I

Andrew Watts Screen

As a parent of a 15-year-old girl and also a parent who I believe is still "hip" with technology today.  I try to keep on my toes about what is going on in the world of social media...trying to stay at least in step with what the teenagers are doing. I stumbled upon this great article from a teenager, though he's barely a teenager still at 19, he gives some very interesting points of view on the major social networks.  I enjoy his article because unlike the typical teenager he is able to get ... Continue Reading

Nonprofit Communications Trends Report [Infographic]

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The release of the 2015 Nonprofit Communications Trend Report has brought some new light to what nonprofits are trying to do. As churches, we can take some ideas from this project and should look to being open to shift our own strategies if need be. The report staff came up with an easy to digest infographic to go with it, but I'd recommend jumping into the full report if you are at all involved with your church's communication department at any capacity. Here are my favorite parts of the ... Continue Reading

5 Methods to Creating Church Instagram Posts

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Ah, Instagram — the only social media channel that you can't schedule ahead of time. There's a lot of pain and beauty to that. Our team recently discovered that Instagram was giving us the largest return on investment. We found that post after post has more engagement than anything we post on Facebook or Twitter. We know that our church uses Facebook more than Twitter, but the statistics for Instagram really changed our minds on what we should be investing our time into, especially during live ... Continue Reading

How NOT to Jump on a Facebook Trend

facebook-strategy

The infamous Facebook algorithm that decides what shows up on people’s timeline makes it tough to get visibility for your page or your profile on Facebook. One way to try and get new visitors (and likes or followers) is to jump on a Facebook trend. Facebook keeps track of what’s trending. On the desktop version, this is visible in the right column (it will show the first few trends—click ‘see more’ to get the entire list and click on each trend to get the links Facebook deems relevant). ... Continue Reading

The Best Social Media Strategy Pitch

TMNT---Social-Media

If you have enjoy the old school 1990′s Teenage Mutant Ninja Turtles movie trilogy, you probably know Raphael’s favorite quote after kicking some serious butt, “Man, I love being a turtle!” Have you ever had those moments where you just kicked your project in the butt or maybe nailed that presentation? You probably need to go put a ninja headband on your head, grab some nunchucks, and just scream, ... Continue Reading

Get Some Exposure for Your Photos

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You've had a fantastic event at your ministry or church (or youth group or whatever!). Lots of wonderful photos were taken, but now you need a really simple and great way of showing them to the world and/or telling your story. You could add them on your site/blog (but that can be a pain) or great a gallery for them on Facebook (but it's not exactly pretty is it?). What if there was a super easy way of putting your photos (and videos) together, with some text, to create an awesome looking page ... Continue Reading

Wearing an Oculus Rift for 1-Year [Video]

Oculus Rift - Troy Hitch

Troy Hitch, an acclaimed innovator in storytelling, had a great write-up on LinkedIn several weeks ago. It's tongue-in-cheek, of course, and he brings up some excellent points. Here's the video he put together, making his announcement (I love what he says at the end): ... Continue Reading