Career Savvy Social Media Tips [Infographic]

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This infographic is a little creepy to me. Let me give you a glimpse into my own world. I am personally finishing up my Masters in Mental Health Counseling this May and looking to make a big switch in careers this summer from youth ministry and social media through Youth for Christ/USA into some kind of counseling career. I know where I want to work, but have no idea where to start with the application process. Everything I have known to this point has been through contacts in the ministry I ... Continue Reading

Twitter Turns 8 and May Be Changing [Infographic]

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I just had a conversation today about what Twitter is doing. They turned 8 this year, went public with shareholders, and now have to live by different rules, which means making a profit and getting more people on the platform. I love Twitter because of it's niche approach to social media, but is it possible that Twitter could be changing? Over the next couple of weeks and months, bloggers and ministry leaders that run your ministry's social media need to keep an eye on what shifts start to ... Continue Reading

Tips to Make Sure Your Church Website Is Ready for Easter

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The past two days I have been working non-stop to get the final touches done on our church website: adding a blog post here, scheduling one there, and removing old information. If you're reading this and you're thinking: OMG! The website! I forgot! Relax! There's still time to fix your website, but you really should see someone about having the inner-voice of a twelve year-old girl. The specifics of what your site needs is...well…specific to your site, but here are a few things I did to get ... Continue Reading

Get Buffer and Level Up Your Social Media [App Update]

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Engaging in the conversation on social media is a full-time job for some and a major distraction for others. The challenge of staying connected to your community without dividing your limited attention span is debilitating for some. Enter the buffest scheduling tool around, Buffer. It's no secret that we're big fans of Buffer here at ChurchMag. ChurchMag uses it, many of our authors use it, and I've used it personally and professionally as a social media manager (addict) for over a year. ... Continue Reading

Corporate Digital Marketing: Hitting the True Goal

Corporate Digital Marketing - Hitting the True Goal

Some would say that the goal of digital marketing is website traffic, social media likes, reshares and engagement, or just a general improvement of brand. While these are all good things and stuff that should be sought by any digital marketer regardless of your company's dealings, for churches and ministries, this is not the ultimate goal. The focus up to this point has been how to do digital marketing corporately, as opposed to individually and noting the differences that come with it. What we ... Continue Reading

Double Your Facebook Likes In Just 5 Minutes Per Day [Infographic]

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Normally I post infographics because I love the facts that they bring to ChurchMag readers. This will not be one of those posts. Instead, I would like to refer to this infographic as the LIES that people tell for you to engage with social media. "It only takes 5 minutes." "You can connect with millions for your brand." "Just get them to retweet you and you will see huge success." "What you need to do is go viral." No, what you need to do is put in the elbow grease to create great content, ... Continue Reading

How Content Marketing Affects Search Engine Rankings [Infographic]

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For those that do not live and breathe online marketing, content marketing is the use of created content through blogs, websites, and social media, as one of the main vehicles to promoting a brand, service, or product. When I read on ThinkRadiant's blog that they have created new tools for their WebTools service, I have just consumed content marketing. A tweet by Ellen at the Oscars has so much content marketing embedded in it that it apparently brought down Twitter. And your church promoting ... Continue Reading

Why Women Are The Real Power Behind Social Media [Infographic]

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When I think of technology and which gender is more invested, I instantly think of men. (We even talk about this topic for Church tech in a Feb 2014 episode of the Churchmag Podcast.) But social media goes against the grain with women actually using social media more than men. You know how I tell you to know your audience when doing social media and blogging? This is one of those big moments to pay attention! Here are the top three stats we love from the infographic below: ... Continue Reading

Driscoll Quits Social Media, Revels Book Marketing Scheme

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New York Times best-selling author and celebraty pastor Pastor Mark Driscoll has written a letter of apology to the people of Mars Hill Church about several things, including a marketing scheme devised to land his book on the New York Times bestseller list. Written with his wife, Real Marriage, the book did reach the “#1 New York Times bestseller” status, but Driscoll is doing all he can to try and rectify the situation. From his letter of apology: ... Continue Reading