Should You Upgrade Your Buffer Account?


[ Editor's Note: Early this week Chris Wilson reviewed Buffer's Social Media Calendar, here's another look at it. :) ] Buffer is one of my favorite apps. My main goal when I started to use it was to schedule my tweets, so they nicely spread out during the day. But new features they've rolled out over time have made me a real fan. Tweetdeck is my Twitter app and of course I can schedule tweets here as well, but it's way more cumbersome. I'm one of those people who still uses an RSS Reader to ... Continue Reading

Buffer Adds Social Media Calendar


One of the things I’ve realized over the last couple of years is that the system that works for me, might well not work for you. I’ve seen this in a few places, but the most common example has typically been in task management. We usually face similar problems, but the way we combat them can be different for each of us (the project can also have an impact here too). This isn’t just true of task management though, it can also be true of social media management. The tool and system which works ... Continue Reading

The State of Social Media Marketing 2015 [Infographic]

Social Media Marketing 2015 Infographic Top Image

Social media has shifted radically since the beginning of 2014 and the infographic below highlights changes that been made. It should also be noted that some of this data is from January 2015 in which the last 10 months even more changes have happened that I highlight in the bullets below. Again, these are just things of note, not to develop a full social media strategy because of this one infographic. That would be silly. ;) ... Continue Reading

10 Questions to Ask Your Church’s Social Media Audience

10 Church Social Media Questions - List - Image

Here are 10 questions you can ask your church social media followers to increase engagement rate among your congregation. Without engagement, you're like a seed that fell on rocky places. Do you know what an engagement rate is? No, I'm not talking about how fast all your friends got married in their 20's (although it's true). I'm talking about one of the most important metrics in social media. You can have 10,000 followers, but if none of your followers are engaging with your content, then the ... Continue Reading

You Need A Social Media Calendar (and How to Make One) [Infographic]

Social Media Calendar - Top Image

At this point in the digital era, I naturally assume you are on social media. If you read this blog and like my personal content, then I assume you are on multiple platforms and probably post content regularly. This means that you need to develop a social media calendar. The point of this is to have a thought out short-term strategy to make the most effective and complete coverage of your content for your ministry. Here are three great facts from the infographic below to help you create your ... Continue Reading

How to Measure Instagram Traffic [Infographic]

Measure Instagram - Image

Instagram officially became the biggest social media platform behind Facebook and YouTube. If you are not on it for your church or not actively using it, you are leaving traffic/visitors/people off your platform. Normally, I don't promote adding another social media to your list you have to post to, Instagram is different, get on it now. Below are my three favorite tips for your Instagram account to consider how you use the platform. ... Continue Reading

Pablo 2: Pablo Gets Extra Fancy

Pablo 2 point 0 - image

Buffer has become a staple of many social media managers lives. The ability to schedule messages for their optimum times and not have to rely on a timer to send a social media update when you want is key for many people to make sure they can reach people most effectively while still maintaining some form of work/life balance. For a long time, Buffer has talked about how important images and graphics are for effective social media updates and the benefits they can provide in terms of click ... Continue Reading

Instagram Instead of Facebook? [Infographic]

Brands Instagram - Top Image

The chant for social media for many, many years has been to get on Facebook and own it. Now one of their own properties is becoming their biggest competitor. In fact, it is only second to YouTube as Instagram this quarter has overcome Twitter with active users and is doing amazing. So youth pastors, worship leaders, and communication directors, do we go Facebook or Instagram? I agree with the infographic below. ... Continue Reading

The Twitter Response Guide [Infographic]

Twitter on BW

Do you or your church use Twitter? If you have a personal investment in the social media platform, this infographic may have some ideas to help you use it more effectively. One word of caution, if you are hoping to improve your favorites or retweets, this infographic may not be able to help you. If you are instead, wanting to build up your tribe and play the long game, this will be some great advice. After you read through the infographic below, share in the comments your favorite Twitter tip. ... Continue Reading