It’s interesting to see that as the Church grows technologically she’ll continue to consider technology’s impact and implications on her own local manifestations. One such consideration that has been a part of the conversation for a long time is whether or not a church is ‘multicultural.’
I’m not going to talk about the pros/cons or necessarily the argument for or against (that’s a deep conversation to be had) but I will talk about mobility and how technological mobility is going to contribute to multiculturalism and multicultural tendencies for an organization.
The marketplace has already identified it, time for the Church to do the same:
Multicultural online and mobile consumption and spending habits are outdistancing the general market 1.5, almost 2-to-1. Per capita, they’re texting more, have more unlimited data plans, download and purchase more content, view more online and mobile ads, and buy more high-end mobile devices than the general market.
Consumers are turning to new media as their primary source for consumption, and the multicultural segment is driving the bus. This means that in order for brands to reach them, they must restructure their media plans and budgets to meet them where we are.
I’m thinking more and more “mobile” every day. Are you? Is your church?
[Image from JM3]
Jim says
not even close