Mobile computing is here to stay and if you are not prepared, you may be going the way of the dinosaur. The problem with most organizations, churches hugely included, is they build website free of mobile devices, leaving them only viewable form a desktop. What this means is that the experience on a mobile device is designed specifically for the small screen and different than a desktop or iPad device. This intentional investment can lead to significant returns on investment, as you will see below.
Here are three key points when thinking mobile:
- 57% of direct traffic comes from mobile phones. Is your website mobile responsive?
- Half of all local searches are made on mobile devices. Local searches for mobile might mean that they are right out your store but deciding to come in based on your online presence.
- When you invest in mobile optimization, you get more website traffic converting to engagement.
Does your ministry’s online presence translate well on a mobile device?
[via MarketingTechBlog.com]
Michael John Beil says
Working on it Jeremy. Thanks for the post.
Jeremy Smith says
I actually love your online and mobile designs! Great work (I can see more optimizations on the mobile design like font size for titles, top navigation refinement, but beautiful!)
Dave Shrein says
This post came at a perfect time. I just submitted my 2014 budget requesting a significant budget increase for a new website built on a responsive design. I am going to use this info in my proposal. Great stuff.
Jeremy Smith says
What percentage of your budget is going towards it? Big time?
Eric J says
I know you will be responsive when you switch to standard 3 but it is funny that currently this site is not responsive!
The hardest part of responsive for my wife’s and my website is that our advertisers want to be above the fold and we can’t guarantee that when we have a responsive design.
Eric Dye says
Every time we post something about responsive, I cringe. #truestory
The fold is an interesting thing, especially as mobile viewing is on the rise. Something to certainly think about as for figuring out a solution or a means to fix this problem.
Jeremy Smith says
I do think that there are ways around this. You can make your own ad placement that happens before the content. The question is, do you want that. Facebook says yes and customers hate it. Google says no and customers love it… something to think on…
VietChristian says
I’ve been re-tuning vietchristian.com for mobiles. Any UI design suggestion for page sizes and page orientation is appreciated. Thank you.
Jeremy Smith says
I also hope that you are doing your own research because your culture may see things differently. Do not mold your design on American research…