The Most Undervalued Branding Element

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For many Christian organizations and churches, branding means creating a logo and using that somewhat consistently. Obviously, creating a consistent and recognizable brand involves way more. Everything you communicate—your website, your printed materials, the letters and emails you send, the promotional materials you use, anything—should embrace the brand’s identity. There cannot be a different use of the logo for instance (different colors or proportions, a different placing), or a message ... Continue Reading

The Lies Designers Tell Their Clients [Images]

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There are all kinds of lies. Little white lies we use to get away with something. Sweet little lies we tell our partner. Bold lies we use to get ahead. None of them are okay, obviously, but some of them can be pretty funny. Like these hilarious lies designers tell their clients. They're the kind of lies that are so obvious, it's almost painful. Like this one: ... Continue Reading

Summer Youth Ministry Overhaul

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Every season has their own distinct feeling, and—maybe it's because I've been a public school teach for nine years—summer seems to be a great time to self-evaluate and make changes. It's true for school teachers, and it's just as true for your pastors and youth workers. Summer can be an incredibly busy time for youth ministries when you think about camps, outings, missions trips, etc., and yet, if we were honest, we'd probably admit that our actually youth meetings are surprisingly low-attended ... Continue Reading

The Power of Visual Content [Infographic]

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I love visual content. There, I said it. Whether it is infographics, videos, Pinterest, or memes, I prefer them to text-only posts nearly every time. I have always been a creative type stuck in the mind of an analyst and programmer, but truly the creative in me needs let out on occasion. So what is it about these types of mediums that make them so effective? The infographic below has some great statistics, I have highlighted three of my favorite: ... Continue Reading

Responsive Website Design [Infographic]

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There is a lot of news about your website needing to be mobile responsive. If it's not, Google is going to ignore you. I know ChurchMag has nearly 1/5 of its traffic on an average day from Google, so that is huge! And your church is more than likely about the same. I love the definition this infographic gives for what a responsive website is: “Allow for easy reading and navigation with a minimum of resizing, panning, and scrolling.” Below is our favorite facts on responsive website design ... Continue Reading

Awesome Adobe Plugins: 03 – Subtle Patterns

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Have you ever found yourself wishing you had that little something extra for your designs? A subtle pattern to put in the background perhaps? If you have ever searched for any type of pattern for your designs, you’ve probably come across the Subtle Patterns library. Subtle Patterns is a highly curated web project created by Atle Mo. The patterns are beautiful and so easy to use. There is a cost for the plugin, but if you prefer not to drop any cash on this, you can use the web version free of ... Continue Reading

16 Great Examples of Church Facebook Posts

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My eBook By The Numbers has been out for more than two months now and I wanted to start to show off more of the creative outcome that comes with this study. I've looked at nearly 10,000 church Facebook posts and have seen a lot of great ideas and designs for churches. Below is a sample and brief description of what I saw in each of these Facebook posts from four different churches: ... Continue Reading

The Anatomy of an Optimized Web Page [Infographic]

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Not all blog articles are treated equally by Google or read equally by readers. Understanding the logic of Google as well as the psychology of people is important when you create your blog articles to have maximum impact. Don't miss read this. The most important thing is to have high quality content first. These things listed below are only to enhance and highlight your work for many to see—to ensure you have an optimized web page. Here are the top three points from this infographic that I ... Continue Reading

Awesome Adobe Plugins: 02 – GuideGuide

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GuideGuide is one of those plugins that I imagine birthed out of necessity. I think Photoshop should have this built in, but GuideGuide does an amazing job of solving the issue of designing with a Grid. What is GuideGuide? As per the website, "GuideGuide makes dealing with guides in Photoshop painless." ... Continue Reading

10 Ways to Create Shareable Social Media Images

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Social media is ubiquitous. According to Pew Research, 74% of online adult Americans use social networking sites. That's 3 in every 4 people that are clicking on Buzzfeed quizzes, seeing what your breakfast looked like, and even engaging online with people they've never met face to face. According to the same research, 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. ... Continue Reading