Interesting findings from Nielsen: Funny ads always work, no matter the economic climate.
In times of recession however, emotional and value-focused ads scored significantly better than usual.
And just to confirm what everyone already knew but what advertising agencies apparently still haven’t figured out: ads based on promoting stuff with features, prices, etc, never work, no matter what the economy looks like.
The basic take away is that emotional, value-rich ads work well in recession.
Do you think the same can be applied to Church and cause focused ads?
[via Nielsen Blog]