Interesting findings from Nielsen: Funny ads always work, no matter the economic climate.
In times of recession however, emotional and value-focused ads scored significantly better than usual.
And just to confirm what everyone already knew but what advertising agencies apparently still haven’t figured out: ads based on promoting stuff with features, prices, etc, never work, no matter what the economy looks like.
The basic take away is that emotional, value-rich ads work well in recession.
Do you think the same can be applied to Church and cause focused ads?
[via Nielsen Blog]
This is good reinforcement to common sense. I definitely go for funny, so it’s good to have the data to back that up. I’m sure the profiles vary from industry to industry a bit, but generally I agree with this.
I promote natural methods of family planning, which isn’t exclusively a churchy thing, but is certainly known to be a Catholic thing, and def is in my circles. Anyway, I’ve been a huge advocate from the beginning of my time working in women’s health/ family ministry that we can definitely do sentimental and values based work, but we need to really be much more innovative, creative and funny about it. I kind of rant about it here: http://www.nfpworksblog.com/2011/07/25/creative-nfp-advocate-bores-self-into-submission/
Low and behold, someone got to it before I did. While not perfectly executed, the group at 1flesh.org has certainly rocked the funny and edgy in this arena.
Random slightly related note: Several of the pins on my Advertising Pinterest board are funny campaigns. Please share if ya’ll have boards to share! http://pinterest.com/fiatlux/advertising/