This week we will be talking about the newest Facebook Page design and how ministries from many different backgrounds can utilize these new features. The best part about this is that we will be using real-life examples of Facebook pages currently live so that you can get inspiration for your own page.
Before we go too far into this, let me first state that this is not a “Best Practices for Your Facebook Page” or a comprehensive tutorial to setting one up. That could be a whole month’s setup if we wanted to go that route. We assume you have the capacity to set one up or know someone who could do it for you. At the same time, we will not be addressing the Facebook strategy ideas of what to post or how many times is appropriate, that is for another time.
#1 Branding
One of the best new changes to Facebook Pages is the Timeline/Cover Images that were introduced to the personal pages awhile back. You might be asking by this is one of the best things for businesses and companies? It is upfront, free, and effective advertising. Want to instantly communicate your brand, organization, or cause? Put it in image for. Looking at the profile below, what do you think is there focus for the timeline?
YouthworkTalk.com is all about driving their traffic to their website, a perfectly good reason to have a Facebook page. For those who simply do not have the time, creativity, or passion to do social media, this is perfect. Below, he has every article that has been posted for your enjoyment and I bet he gets some good traffic from it.
The need to also convey what your ministry is about through images is important. The AMPED ministry’s Facebook page (below) gives you an exact idea of what to expect if you visit them in real life. Upbeat worship for a passionate culture. They do not need a three paragraph about us section because their cover photo explains everything they need to get across.
Use your images effectively and generously through the whole page. When you add pictures to your timeline, you have the option of highlighting them. Do it. It gives the viewers a great depiction of what your ministry is about. And make sure that there is a nice flow between the images, that they compliment each other well as you go from one album to the next. Random, non-ministry related images can confuse or distract people from interacting. Consistency is still needed.
What Facebook Pages do you know do branding well?
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