People love a fresh and updated blog. Google’s Search Engine (and others) really likes a blog that’s updating consistently and regularly. Many other indexing services and ranking systems take the “freshness” of your blog very seriously.
So, why don’t you update regularly?
Ah, I gotcha. You’re too busy. You don’t feel like you have enough to say. Yada yada yada.
Well, here’s a great way to keep your blog fresh without having to dedicate all that time: Create an “aside” category.
Typically, this type of category is a brief update covering anything you’d like. Michael Hyatt just create one called “Resources” that is perfect for his audience and for his updating schedule, since there are times where he may “skip” a day.
But, with his new Resources section, he can throw up a blog post daily, keeping the content of the overall system fresh while not having to dedicate the typical amount of time he spends on a “full” post.
Some other great examples of an Asides Category could be:
What Tools your using to get stuff done.
Random quotes that you like.
What you’re reading currently (Check out TogetherWeThink.com’s “What We’re Reading” section on the right sidebar).
Images or a Video.
Sites of Interest.
Your current location (Geolocation).
Just make sure that you position the Aside outside the main Content Loop in WordPress (or whatever platform you’re using) so that it doesn’t feed into your main content bucket. Putting it in a separate page or on the sidebar will do you just fine!
Let’s be honest: There are tons of great tools and web services out there but not all of them are the right ones for your ministry and organization.
It’s this key difference, and you’re ability to spot it and make the right choice, which will determine not only how you engage in online but also your relative effectiveness and success.
There will be temptation and pressure, from within and without the organization, from your staff, volunteers, congregation, and more, to jump on the newest service and social network.
Resist this at all costs.
Your job is to provide guidance and verifiable truth that your investment not only matches your core mission and vision, but is in line with your goals as a ministry. Not all services will help you get there so you don’t have to endorse them officially.
If web technology is making things more difficult than easier then you should probably get rid of it. In addition, if you’re trying to use technology just for the sake of doing it (or just because you can) then you should probably rethink your strategy…
I learned this very early on in my career when I quickly realized that if I was to be even half as good as I’d like to be I’d better be willing to become a “student for life” in the areas that I wanted to master.
So I have purposely, explicitly, and intentionally sought out opportunities to learn. I don’t expect that I’ll just pick stuff up by being around people or by doing stuff. I pro-actively learn.
Don’t be arrogant. Don’t be apathetic. Don’t waste the chance to do something great just because you never actually learned how to do it.
And make sure that you help teach others to learn too.
You see, I’m starting a journey, one that has a definite beginning and an extremely ambiguous end. I’d put a link to our internet campus, but it doesn’t exist yet.
In fact, nothing exists quite yet, and that’s why they decided to bring me on.
This is the primary reason I’m introducing myself to the ChurchCrunch community. You see, over the next six months or so, I will be posting about the development of the Gateway Church web presence as it happens.
Line by line, piece by piece.
In addition, I’m going to be moving my entire family from Murrieta California. It’s not just about the “internet,” it’s also about my life with my family in this entirely new role.
I want others to learn from what we are doing as well as provide a platform for you to give us feedback during the process. The concept of internet campus is still so new, that we thought it would be a good opportunity to document one coming together.
Before I start posting, let me tell you a bit about myself and my role at Gateway Church.
We've been insanely-interested in exploring how the Church, ministries, and non-profits use technology to effectively fulfill their mission to the world.
With a small blog that started in September of 2008 we grew faster than we had ever dared to dream expanding into a network of blogs that reached more than a quarter million people every single month.
In May of 2011 we re-focused our efforts bringing all of the content back into one solidified brand - a "digital magazine" of resources that still serve the same industries and that still has the same curious heartbeat that started this movement.