People love a fresh and updated blog. Google’s Search Engine (and others) really likes a blog that’s updating consistently and regularly. Many other indexing services and ranking systems take the “freshness” of your blog very seriously.
So, why don’t you update regularly?
Ah, I gotcha. You’re too busy. You don’t feel like you have enough to say. Yada yada yada.
Well, here’s a great way to keep your blog fresh without having to dedicate all that time: Create an “aside” category.
Typically, this type of category is a brief update covering anything you’d like. Michael Hyatt just create one called “Resources” that is perfect for his audience and for his updating schedule, since there are times where he may “skip” a day.
But, with his new Resources section, he can throw up a blog post daily, keeping the content of the overall system fresh while not having to dedicate the typical amount of time he spends on a “full” post.
Some other great examples of an Asides Category could be:
- What Tools your using to get stuff done.
- Random quotes that you like.
- What you’re reading currently (Check out TogetherWeThink.com’s “What We’re Reading” section on the right sidebar).
- Images or a Video.
- Sites of Interest.
- Your current location (Geolocation).
Just make sure that you position the Aside outside the main Content Loop in WordPress (or whatever platform you’re using) so that it doesn’t feed into your main content bucket. Putting it in a separate page or on the sidebar will do you just fine!
[Image from Gregor_y]