This year is the year of growing into the brand as last year was a strong year of simply establishing who we were, networking to get the name out, and creating some great content for 78P and the other blogging friends that we love. It should also be noted that these are all of our goals for the blog, including how we will use social media as well as network with other bloggers and viewers. We want to take the finest parts of our blog that have the greatest potential for growth and so we are putting all of our eggs in this basket.
Infographic Inception: An Infographic About Infographics
A couple of years ago, no one had ever heard of infographics. Now, they’re a very effective way of communicating info…and of drawing traffic to your site.
The infographic below shows some interesting and some curious facts on the effectiveness of using infographics (why on earth is an infographic on beards and trustworthiness so popular?), but for me the biggest take away is that posts with infographics are tweeted almost 600 times as often as traditional posts.
That’s big. [Read more…] about Infographic Inception: An Infographic About Infographics
Could the Church Use Kickstarter Effectively, Too?
I have a confession.
Never got Dawson’s Creek. The song infuriated me. Didn’t much like Felicity; the title was a misnomer for me. For some reason, though, Veronica Mars ensnared me. There was something about the spunky high school detective portrayed by Kristen Bell that drew atypical fans in.
I also admit to being slightly dejected when it was canceled. The show had its ubiquitous pack of fans who lobbied to get the cancellation rescinded, but as usually happens, the ratings were what really matter to studio execs (understandably so), and it never came back. Rumors of a movie never materialized.
Till now.
[Read more…] about Could the Church Use Kickstarter Effectively, Too?
What You Need to Know About Tumblr
Confession:
I don’t like Tumblr.
After trying to use it a number of years ago, I gave up. Perhaps if I gave it another go I would enjoy it.
Here are a few of the reasons I didn’t like it at the time, however, you should keep in mind that it was a number of years ago, so some of my rational may be/is probably off base. That being said, if you’re a Tumblr lover, please don’t hate on me.
Redesigned Google Plus Layout Cheat Sheet
Whoa. The Google+ cover photo just got bigger.
Here is a new sizing cheat sheet for your designing pleasure:
[Read more…] about Redesigned Google Plus Layout Cheat Sheet
Creative Marketing: Afrika Kicker
It’s difficult for non-profits to take risks, especially marketing risks.
If a project or “ad campaign” goes sour, donors are ready to take heads. For some reason, we have different rules for non-profits than we do for-profits.
That’s why I’m always so inspired when I see a non-profit organization take a gamble and do something creative. Something that’s not considered “safe.”
Take a look at Afrika Kicker, I’m sure you’ll agree: