Social media ROI (Return On Investment) is something to consider when you’re trying to reach the masses.
ROI is a term usually used with email marketing, advertising and other avenues of business.
The importance of ROI for the Church, non-profits and publishers many not be dollars and cents, but reach.
Here’s a look at the ROI of Facebook and Twitter advertising:
[Read more…] about The ROI of Facebook and Twitter Advertising [Infographic]