The name of the advertising campaign by Volkswagen is called, “The Volkswagen Beetle. Juiced Up.”
They’re not kidding.
The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.
When you can create advertising and marketing that moves people to watch them — on purpose, you’ve done something EPIC.
Just watch:
[tentblogger-youtube KRA0SZhKNyo]
See what I mean?
If you’re in Canada and have the chance to try this out, you can download the app here. As for the rest of us, we’ll just have to admire this string-based augmented reality app and hope we see an increase use of this advertising medium.
Billboard advertising reborn?
I think so.
[via AdGoodness]
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