How do you approach Twitter for your church, organization, or self? Are you winging it? Hopefully not. Do you have a Twitter strategy? You should! Tomorrow we will discuss a good way of putting together a Twitter strategy, but we want to share with you our strategy.
Here is our Twitter strategy:
- We want to network with those who are like-minded. Everyone who wants to impact the Church as well as those who love technology and social media are our targets and we want to be clear to those following us what we are about.
- Follow 1 new user a day for at least a week. This does not mean you are married to the person nor are we following them so that they will follow us. Instead, we are forcing ourselves to network. We research them. Do they post at least daily? Do they tweet something that I would retweet? Would following them start up a new conversation?
- When someone follows us, we direct message them immediately. We actually have a scripted message that we send them, “Thanks for following. I cover youth ministry, soul care, and technology. You can see more @ my blog: http://www.78p.tv” But we send it to let them know who we are, what we do, and that we are active.
- We publicly thank them for following us. This is a “thank you gift” to them to show our followers a new user as well as smart marketing to express to their followers that they followed us and maybe they should too.
- Be smart what and when I tweet. A few weeks ago, we posted about four great Twitter web applications, one of them being Tweriod that is perfect for this point. It can tell you when to tweet, what topics were most retweeted, and who is listening to you. Use this tool!
- Twitter is important but not our first focus. The first line of interest is our “product” including our blogging and projects we are working on. Everything comes second to these, including marketing.
Kelle says
I honestly knew about the majority of this, but that being said, I still considered it had been beneficial. Beautiful post!
kolby milton says
Great job, Jeremy. Looks great! How have you found Direct Messages? I am not a fan of direct messages because everyone has it and it feel sometimes quite impersonal.
Anonymous says
Too much time and you are right, anything automated is unpersonal and not worth it. But public thanks seem to work.
Brian Seidel says
Thanks for you insight!
Anonymous says
Thanks a lot! We will be coming up with an updated social media and blogging strategy within the next week. Would love your thoughts then!