I feel like this is a worthwhile thing to review, especially since it can be applied online very easily.
A lot of what we do is, in fact, “marketing.” Doing it well and wisely is what makes us different, as well as our motivation.
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[via Bloggingforincome]
Randy Vaughn - The Marketing Twins says
As the only Duct Tape Marketing consultant working with churches and ministries, I’m so glad you recognize the value of this illustration. So many churches consider the “M” word to be the curse – so I appreciate your appreciation for what is simply an exercise in communicating effectively with strategy and tactics.
-Randy V