iPads are changing when content is read, making it easier to read when you want to. At the breakfast table, in an easy chair or out in the back yard, reminiscent of printed newspapers.
First, however, the articles to read must be saved. Here is a chart showing the number of articles saved to Read It Later across all major web and mobile platforms:
So, basically, all the time. Remember, however, this is about when we read, not when we encounter content.
This is when articles are read while on the computer:
There seems to be a shift toward the end of the day, when you compare it to the number of articles saved. When you compare it to the daytime hours, I think you can conclude that while we’re reading articles, we’re finding more.
Now the graphs begin to get sharper. Here are the articles read on an iPhone:
Looks like we have some spikes at early morning breakfast/workout, morning commute and start of the workday. Towards the end of the day, there’s a serious spike just after work, with some other notable spikes after dinner. There are the “down times.” Times when you can take a moment and read, at home OR on the go!
Here’s the game changer. iPad users:
No need to pontificate. Pretty obvious stuff. This is the most relaxing time of day. The time of day you can settle down and consume all those articles that were saved during the day.
The big paradigm shift is when we compare how many articles are read on a computer by iPad users versus non-iPad users:
This is significant. Admittedly, I was pessimistic about the iPad. “A huge iPhone,” I would mock. It might be, but it’s an excellent reading device and it shows. Those that use their iPads and computers, are using their computers to more of their computing and using their iPads to do their reading.
The iPad (and portable reading devices like it) are certainly setting themselves apart and finding their niche in the technology world.
[via ReaditLaterList]
Ben Sinclair says
It’s definitely the way of the future 🙂 All I need now is an iPad myself!
Eric Dye says
Don’t we all (and I’m sure Apple wouldn’t mind).