When it comes to email marketing everyone knows to have your email flagged as spam is not good. We also know that having this happen too many times is really bad and could get your account suspended or closed on platforms like MailChimp, Constant Contact, Robly, etc. But until recently when I made a mistake I never fully understood the consequences of these matters and why it is important to keep your send reputation good, and how taking certain steps to maintain a good send reputation can actually help you have better success in your email campaigns. But first a story.
[Read more…] about What kind of Email Reputation do you have?