According to Mashable it has been revealed that since launching their mobile card service, over 3 million Starbucks customers have used it to pay!
This is huge news, and in my opinion very good news indeed! According to Mashable the announcement was made my Starbucks’ CEO Howard Schultz at the Starbucks annual meeting for shareholders at Marion Oliver McCaw Hall in Seattle.
It was also announced that payments using a Starbucks card accounted for 22% of transactions, which in my mind is huge. It just goes to show that they have got a hugely valuable and popular loyalty scheme going on!
The announcement that Starbucks’ mobile card payment system is growing I think bears a significant message about what can be achieved with mobile technology in business, and I feel that businesses of all kinds need to take note and be aware of what is going on culturally.
As I always say, it’s about staying on the pulse of culture!
Chase Livingston says
That’s amazing! I love being able to pay at Starbucks with my iPhone, I wish more merchants would implement something like this.
James Brooks says
Absolutely, I think it’s a great way forward.