Social media has shifted radically since the beginning of 2014 and the infographic below highlights changes that been made. It should also be noted that some of this data is from January 2015 in which the last 10 months even more changes have happened that I highlight in the bullets below.
Again, these are just things of note, not to develop a full social media strategy because of this one infographic. That would be silly. 😉
- As has been the state of social media for a while, Facebook still reigns as top of the list. One thing that is old about this list is that Instagram (a Facebook entity) actually climbed to third behind YouTube and ahead of Google+. Do note that these are accounts created, not active accounts. Google+ is about 1/5 of it’s active accounts.
- Twitter and Pinterest rule on mobile devices with interaction, way ahead of YouTube, Facebook, and LinkedIn. Are you creating appropriate content for them?
- Short video media and live-streaming is becoming a big deal within Vine and Instagram as well as Meerkat, Periscope and Facebook Video Live.
What trend do you like about social media in 2015?