Marketing has evolved from flyers and newspapers to its early digital form in televisions and movie theaters to the newer ones with email and desktop advertisements. The latest push has been toward smartphone marketing with Google (both in its search engine and YouTube), Facebook, and mobile advertising specialized companies leading the way.
Yet, with a plethora of mobile devices, it is nearly impossible to hit every phone version effectively. The details below are perfect for those needing a bit more understanding in doing mobile marketing better.
Some of its findings:
- 73% of people looking to buy a smartphone in the next 6 months are already smartphone owners
- Current Android owners are 2.4x more likely to switch to an iPhone than vice versa
- 87% of current iPhone owners plan to buy a new iPhone in the next 6 months
[Image via aytm]
What do think about this from the consumer perspective?
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