Have you ever thought about sending sending emails to the entire congregation on Saturday? Would it have an effect on Sunday morning church attendance?
That’s what the unSeminary Premium private Facebook group got to thinking, as to whether or not “email is a predictable driver of attendance at churches.”
After surveying 81 churches, here’s what they found:
This research is fantastic!
Email is one area of church communication that has been overlooked. It isn’t nearly as sexy and popular as social media, but proves itself to be just as effective if not more so.
It should be taken into account, however, that after emailing congregation members week after week, may prove itself to be less effective effect—just as overwhelming and ineffective a busy social media channel can be.
So before you start randomly emailing the entire congregation, take some cues from the email examples at the end of this unSeminary post and outline a plan that you’re happy with.