One of the concepts that we ping-pong around is the fine line between being obsessed with having and using the latest technology, and barley having sufficient means to execute a media strategy.
On one hand, Church technologists focus too much on technology. We act like we can’t create a rockin’ website because we don’t have the latest version of PhotoShop, or we can’t generate good sound during Sunday morning worship because we need a $10,000 sound board in a 100 member Church.
That’s not healthy.
On the other hand, just as many Church technologists (if not more) have to fight tooth and nail to get a PC rig that isn’t running on Windows XP, and we can only dream of having a sound board with enough aux’s.
[Read more…] about It’s Not About Keeping Up, It’s About Being Relevant