Glo, an interactive digital bible that uses rich media and tools, was given some great coverage over on Mashable earlier today from the perspective of how they have leveraged the Bible to create a thriving business.
From the outside, it would seem almost mercenary although we know that the intent is much more than just monetary (although some of their goals might cause some concern to a few):
But what most people don’t see when they look at the Bible is an opportunity for high tech entrepreneurship. Nelson Saba, the CEO of Immersion Digital, is an exception.
In 2002, he led the development of a digital interactive Bible that was purchased by about 600,000 people. In 2008, the company raised $7 million in angel funding to launch a new version, which aims to not only supplement — but replace — the paper version of the Bible.
Having the goal of “replacing” the paper version of the Bible seems a bit extreme but I haven’t given it too much thought beyond my initial reaction.
Without question it does push the boundaries of desktop software as it relates to biblical texts and rich media.
Read the full article at Mashable here.
Thoughts?
Eric Frisch says
I’m weird about the Bible. I love the convenience that technology has brought to it, and I use YouVersion all the time for that reason. But in the end, I just want the actual book in my hands. Because of that, I would have trouble spending this kind of money on a digital Bible, when I’d rather have the real thing anyways.