A survey by InMobi has dug up some interesting, but not surprising bit of information.
They asked 1,055 people how much time they spend interacting with all forms of media.
Here’s what they found:
- They watched TV for 141 minutes a day
- While spending 144 minutes a day, that’s 26% of the nine hours using various media, with their smartphones.
Here’s a breakdown of the study:
[Click for Larger]
Considering how much it costs to have your church produce a television program versus what it costs to have a full feature, professionally built smartphone app, more churches should have smartphone apps; especially when you consider that over 1/4 of a media consumer’s time is spent having their face and fingers in a mobile device.
Better yet, a mobile app is the ultimate reminder for church goers, ministry supporters and organization followers to stay engaged in what you’re doing. It’s not enough to have a static app, either, you need the ability to update your information. That’s why using an app developer like ROAR is so important. You’re not only dealing with an experience app developer, but they offer a first-rate CMS interface to update your own app.
Does your church have a mobile app?