According to a recent survey and study, the more video you have with your marketing attempts the higher engagement you have and the longer your visitors engage with your content.
This would seem pretty obvious but with the amount of businesses (and ministries) that are not using video the answer is that it’s not that obvious.
I think every church, ministry, and non-profit should have some video elements in what they do online. The proof is in the pudding.
Graham Brenna says
I agree! Problem is, at least at my church, I’m not that good at video production. We don’t invest in the right equipment or the expertise. I kept being told to build a volunteer team. Problem with that is we don’t have any active members that are good at video production nor have the time it takes to pull off a good promotional vid. *sigh*
Brian Adams says
We just started putting American Sign Language videos of our sermons on the church website. The reason we didn’t do video earlier is it requires significantly more money and time than just audio. I can see how this could be prohibitive for most smaller churches.
Nathan Ketsdever says
I like the idea of American Sign Language, Spanish, or alternative language subtitle versions.
I like what Stanford does with their business school video.
1) You can watch it via streaming
2) You can watch it in modular pods (1:30 to 5:30 segments)
3) And I’m pretty sure you can watch it in iTunes.
The idea of being able to access short clips can also help the message spread. If people like the clip–perhaps they end up checking out the longer version.
I’m a big fan of short interviews with members (their story, their reason for believing, their reason for loving the family at you church, or spiritual transformation based on experience or church events. digital testimony as a general rule is a good idea.). I know Northpoint has done some of this…and most of the tech-forward churches have as well.
But ultimately, just saving sermons on video and uploading them is clutch. Not recording messages now means you can’t get them back later (or its certainly a time and resource hassle to do so).
Chris Huff says
I’m not saying there isn’t some truth to the study, but it’s interesting that all three of the companies that were involved in the study have direct benefit in the findings. Just something to think about 🙂
We’ve been making a lot of videos to illustrate my Sunday evening sermons. When we post them Youtube, then share them on Facebook, we always get quite a bit of conversations started. I’ve also noticed that the youth who helped me make the videos began attending more regularly on Sunday evenings when we started showing them 🙂