Klout‘s been around for a while but has recently gotten a lot more press as they’ve updated their platform and really come into maturity.
Most simply it helps you understand how much online “influence” you have as it impacts content and people within (and without) your network.
For some, they’ve all but made this the defacto-standard. For many others, they are keeping it at an arm’s length and/or using a combined number of services to provide a more accurate metric.
I’m not completely sold on it but I’m not rejecting it either. Influence, in general, is a bit hard to nail-down since you can qualify and quantify it a number of different ways.
What are your thoughts? What’s your score and does it even matter?
Dano Hart says
My score is 38 so far…..and I’m leaning towards believing that it has some good statistics.
The percent it’s saying of people that are ACTUALLY listening/engaging in what I put out is the same percentage that I’ve found in real world experience of trying to grow a community with social media for various types of businesses. That’s what I’ve found so far.
Stephen Bateman says
Well I think it is more meaningful than Twitter followers (since spam is such an issue), but since it isn’t very clear how you get more klout points, it ends up being less meaningful.
But I like Klout, they’re on the right track IMHO.
Blane Young says
I like the simple fact that it is integrated in HootSuite.
And I am a 40 by the way.
Which sounded awesome, until I realized it wasn’t on a scale from 1 to 10.