http://vimeo.com/22201693
I’m a huge Kevin Rose fan, and today I noticed a tweet from Kevin about a new project that he is an adviser for, Kiip.
Kiip is what looks to be an awesomely innovative advertising solution, whereby advertisers can integrate their promotions into games on mobile devices.
The idea is that when a user unlocks a certain level, or beats a certain boss, they can lock an awesome promotion from one of their favorite brands.
http://vimeo.com/22222677
To me in theory this sounds like a really awesome and forward thinking type of advertising, the question is, can Kiip manage to attract the right kind of brands with the right kind of promotions so that it is effective enough?
Time will tell, but this is a company that I have certainly got my eye on for now.
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