I’m loving this video above from Gary V. about ‘Consumer Expectations.’ In fact, I think we can pull a lot out of this for consideration in terms of ministry and our online engagements.
In addition, it’s interesting to consider how social media has impacted our relationships with our ministry and even leadership. I’ll be honest, sometimes when I tweet something at my pastor I have a half-hearted expectation that he’ll say something back.
He never does.
See! That’s the point! I’ve come to inherit a level of ‘brand’ and ‘organizational’ expectation that this type of engagement is not only necessary but (wait for it…………………) expected.
Fascinating. I think Gary’s on to something.
Finally, I love the idea about “scaling your caring” in the online world. I don’t think this is done enough (or even well) for most ministries.
Thoughts?
andydarnell says
Oh yeah. Preach.
This is what we're telling the folks in my industry. They seem to be the latest adopters to anything, and social media is no different. They are afraid to engage the conversation, and want PR to take care of it. They don't get that every person in their organization is now public relations for their brand.
Take it one step further. As i'm listening to my good bud todd fields sing "it is well" to me from my itunes, I expect that this sunday I'll be hearing the same version. I'll be disappointed when I'm asked to turn to page 339 and stand as we sing…
BTW I nearly 'crap my pants' when I was at SCAD a few weeks ago and didn't have wireless access for the hour before someone came out and gave me the access codes. Expectations.
bondChristian says
Yes, I love this stuff… I love Gary. He's been my inspiration to get out and start commenting more and get involved in other people's lives… at least as much as I can (have I mentioned that here before?). Caring is what it's all about. Thanks for the post and tweet about it.
This is the first time I've found one of your posts through twitter before RSS. Another amazing example of "social media" (or whatever it's going by these days).
-Marshall Jones Jr.
human3rror says
really? i tweet out all my junk before it hits rss. … 🙂
human3rror says
glad you didn't crap when you saw me.
dannyjbixby says
I don't think it's done well either.
Or sometimes at all.
I happen to view it to be far more imperative for ministries to manage customer expectations and "scale their caring" than it is for businesses to do so. I may be biased, but I think that a ministry has something much more important than a sale (or retaining a customer) at stake.
People do expect the response. If social media is an online conversation, there will be a natural evolution of expectations of online conversations that will end up mirroring expectations of offline conversations.
It would be considered rude for you to ignore someone who was standing in front of you and talking to your face, attempting to engage you in conversation about something important. Someone who went out of their way to garner your attention–but online, we allow ourselves to be 'rude.' We don't make the direct crossover and see the ignoring someone in an unanswered tweet, unanswered email (even if it's only "i'll get back to you"), un-responded to blog comment, etc etc.
Granted, it's complicated as the numbers increase, but I guess that's part of the scaling. You don't expect the CEO of a company to respond…but you expect someone representing the company to do so. And pretty dang fast.
I'd say we need more ministry representatives at the ready.
human3rror says
ministry reps++!
Kyle Reed says
What is funny is when I saw that you had a Gary V video on I figured that he would leave you a comment on the post and say thanks for putting this up. Mainly because I have seen that before and mostly because that is what he preaches.
This is something that I knew about but never thought about until I watched that video. But it is dead on right.
I have great expectations of people, even to the point of moving so far forward with the conversation that I have created unrealistic expectations on them and am let down every time.
It just seems to be that once someone reaches out to you, you are now instant friends with them. In all reality they were just trying to reach out but also want you to come back for more because they are personal.
Inside of ministry I have this question: are we developing consumers? meaning, are we developing people who just want more and more and more and never do things for themselves. Expectations need to be stated I guess.
human3rror says
yes. sometimes the assumed ones are the hardest to manage.
Vin Thomas says
Gary's so full of valuable information that translates into all fields. I am reading "Crush It" right now (Gary's Book) and it's already opened my eyes in so many ways. Thanks for sharing this video.
P.S. My pastor kills it on Twitter and Facebook (@johnfehlen). I am lucky in that department.
human3rror says
your pastor kills people on twitter? crazy!… just kidding.:)
human3rror says
your pastor kills people on twitter? crazy!… just kidding.:)
human3rror says
your pastor kills people on twitter? crazy!… just kidding.:)
human3rror says
your pastor kills people on twitter? crazy!… just kidding.:)
dannyjbixby says
Duplicate comment fail…
Kyle Reed says
Well long live Intense Debate
human3rror says
your pastor kills people on twitter? crazy!… just kidding.:)