With the advent of the Internet, mobile devices, and everything else in the technology age, concepts like print advertising that are talking at you about their product are starting to take a back seat to
If you are a native of digital marketing and did not dabble in print, radio, and television advertising (like myself) the infographic below can help you interact with long time investors of marketing as well as help you identify where people have succeeded and failed in the past yet still thrived with traditional marketing.
For those that want to learn from the old ways as well as prepare for the new type of marketing that is already here, here are some of my favorite stats from below:
- The inbound marketing utilizing the Internet is much more profitable, as much as 61% lower cost per lead.
- With outbound marketing people would give ROI stats, but at best they were guesses and at worst they were lies and completely incorrect. Can your television or billboard predict how many people will buy your product? Nope. Can the internet tell you how many people clicked on a Google ad and ended up buying an eBook? Yes.
- Do not just take the information you receive from inbound marketing analytics and put it into a report. Refine your digital presence and flow process.