Most organizations and people who are creating web content desire some sort of positive web presence.
Whether it’s an organization that is selling products, a ministry promoting a new initiative, or a pastor sharing his work, there is a desire to build a web presence or platform, and preferably one that is positive, growing, and influential in their niche.
3 Ways to Improve Your Web Presence
1) Create shareable content.
If you want to improve your brand or organization’s web presence, you need to producing content that is shareable. We live in a world of tweets, pins, and Facebook sharing. If your content isn’t something that is easily shareable, forget about people even realizing it exists. Gone are the days where people simply visit your site to find new information. Find ways to make it easier to share you content and to create content that promotes social sharing.
- Do your sermons have short, simple snippets that people can easily watch and share on their social networks?
- When you write a blog post, do you have ways to share those built into your site?
- When you create media for your church, is it being uploaded online so that people can keep watching it or do you show it once and leave it on your local hard drive?
2) Create quality content.
No matter how easy it might be to share the content that you’re producing, if it’s not any good, it doesn’t matter. The quality of the content that you post on the web determines the perception that your brand has online. If you spend all your time focusing on generating traffic, but never put in the time and effort to produce quality material, your web presence will not be a lasting one. While the ease of sharing may generate traffic, the quality of your content will determine whether or not people keep returning.
- Are you writing on your blog because you have something of value to share or simply in hopes that you might generate more traffic?
- Is there material being produced within your congregation that is of quality already that you simply need to find ways to share with the world?
3) Create consistent content.
In order for visitors to become fans you have to be creating new content consistently. If you have one stellar blog post, sermon, or design that’s may get a temporary influx of visitors, but if you consistently produce top-notch material people will keep coming back and will no longer be simply visitors but fans. And fans don’t just look, they share.
- Did you start a podcast for your ministry but haven’t updated it in months?
- Do you routinely start blogging and drop off the face of the blogosphere for months at a time?