JC Penny has recently been “caught” using black-hat SEO strategies to game search engine rankings, which ultimately helps increase their bottom line.
[Google] draws a pretty thick line between techniques it considers deceptive and “white hat” approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site’s visibility. Penney’s results were derived from methods on the wrong side of that line, says Mr. Pierce. He described the optimization as the most ambitious attempt to game Google’s search results that he has ever seen.
“Actually, it’s the most ambitious attempt I’ve ever heard of,” he said. “This whole thing just blew me away. Especially for such a major brand. You’d think they would have people around them that would know better.”
Unbelievable! Read the entire in-depth article about it here. As mentioned, I’m really surprised that someone internally didn’t speak up!
Eric Dye says
Whoa. That’s insane!!!