Let’s be honest. The Church as a whole is still learning how to make social media a tool that can benefit their ministry. It is suppose to be a business option for marketing, but at the same time we have this huge focus on trying to be relational. For some organizations, social media is not relational. But if you knew the facts from a “customer” standpoint, the customer being someone that has never took a step into your church, you would think differently. Read this infographic as the church as a business, the church down the street as part of the B2B connection, and the customer as any and every person that might hear about your ministry online. Then tell me if it is worth investing in.
Want to know how to make a measuring stick? Here are three things to consider from the infographic:
- 93% of online experiences begin with a search engine!
- 77% of business to customer companies have acquired a customer from Facebook.
- 68% of consumers go to social networking sites to read product reviews.
How do you measure content marketing for your website?
[via BrandPoint.com]
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