Great article via Behance about email etiquette and how emoticons can dramatically change the tone of written web copy:
Until keyboards can actually perceive the emotional content of our digital messages (not so far off!), emoticons may be the simplest method of clarifying tone. I’ve had to let go of my own perception that emoticons are silly.
They may currently be our best tool for elevating the emotional clarity of digital messages.
I have found this to true time and time again – a tough email turns into an easy-read with the addition of a small smiley face at the end. Fascinating how that works, right?
Alexandra says
That is so true!