Can you recognize the brand and business in the thumbnail?
If you got it then you have instantly realized something: A brand is more than just text and imagery; it’s the coordination of those elements in a sustainable imprint over a long period of time, and if you can get your business (or non profit) to exist in the hearts and minds in an “unevolved” form then you win.
And even some of the most well-known ministries don’t do this very well.
It’s American Express, by the way, just in case you didn’t get that.
Check out this project, called Unevolved Brands, that’s studying the power of this dynamic:
Bookmarked.
Eric Dye says
Very awesome. A great study on logo design and imaging!
Thanks for the share!