I’m not sure if I can answer that question definitively since I’m not aware of a study that’s been specifically done to target and answer that question but I do know of a study done a few months ago that highlighted celebrities and their level of influence.
Check out some of the findings:
Celebrities:
News:
Social Media Heavyweights:
If you have some trouble understanding this here’s the Cliff Notes version:
We focused on the kind of Twitter users following these celebrities, social media heavyweights and media organizations. Each Twitter user is assigned an authority ranking between 0 to 10 – with 10 signifying someone with very high reach and influence.
This authority ranking is based on the number of followers, following, updates, retweets and several similar measures used by Sysomos. For each of the 15 users in our study, we looked at the average authority ranking for their followers, and the countries where they are located.
We found that while celebrities have a large number of followers, most of them are low authority users. On the other hand, social media heavyweights seem to attract fewer but very engaged Twitter users with high authority rankings.
Hmm. The last group do the best because of their focus and the fact that they cover Social Media exclusively.
It would be interesting for someone to actually do this study and see if some of the big name clergy actually have the type of impact in the online space that we “think” that they do. The result, hopefully, would be for everyone to learn a thing or two about engaging more effectively.
[HT: Sysomos]
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