Did you know that some churches hire “secret shoppers?” Well, they do. These shoppers come in and play the part of a visitor for a day at a client church, and then after all is said and done, they provide a detailed assessment of the encounter. Jeff Henderson and the folks at Buckhead Church hired Atheists to fill this role back in February. I can’t say that it is a one-size-fits-all tool, but it certainly is a terrific way to step back and evaluate how your ministry is perceived by first time guests.
But what if a self-identified non-religious “secret shopper” showed up to your church on their own merit? For the sake of argument, let’s say that this shopper was a world-renowned and respected blogger with a considerable platform for delivering his opinion of your church to his audience?
Well, that’s sort of what happened yesterday when Chris Brogan, a world-class blogger, attended an online service by LifeChurch.tv.
And if that wasn’t enough, he took the time afterward to do what he does best. He shared his experience, and his thoughts, with his 60,000 subscribers and 147,155 twitter followers.
No pressure, right?
I’ll let you read the post for yourself, but this brings up an interesting paradigm: with the advent of social media, good or bad “press” about your non-profit or ministry has more potential than ever to reach the ears of prospective attenders, volunteers, or donors for online and offline organizations alike. I think part of the reason Chris gave such a favorable review to LifeChurch.tv in his very public assessment is because they not only do an excellent job of articulating their mission (I’ve written about this idea before), but they also follow through with it on the swing.
Good job guys.
Karsten says
Thought provoking. Reminds me of Hebrews 13:2, “Do not neglect to show hospitality to strangers, for thereby some have entertained angels unawares.” We never know when we’re in the presence of angels, or better yet, in the presence of someone with a need for the God over angels.
I think we believe everyone at our churches (whether they’re online churches or brick and mortar) already know Jesus and just want to worship Him. Most of the bodies in the pews (or couches, in this case) belong to souls who are broken and hurting, crying for someone to show them the way…or namely, The Way.
Graham Brenna says
Very cool. Of course I’ve heard of secret shoppers before. My dad used to be one and he took me along a couple times. Why I never thought of applying that concept to a church is beyond me. I’m looking forward to reading Chris’ review later this evening.
Dewitt says
Very insightful post! I read Brogan’s blog about his experience. It’s definitely a new day in church experiences.
Believers everywhere need to wake up. People from all walks are watching our services without leaving their homes.
Trevor Taylor says
Interestingly, I attended Lifechurch.tv online on the same Sunday that Chris Brogan did. His article was very respectful. Too bad people in the “Christian” community have not been as respectful to Lifechurch.tv.