This is the second article in the series Blogging 101 series.
We blog because we want to get stuff off our chest or we have something to share. When we write about these things, we need to present the best articles possible. This takes a bit of time and energy on our part to know who are audience is and what they like so that they will read our blog, love what we write, and share our articles.
We still have some work to do before we begin writing articles, but this will help enormously. Here are three things to be proactive in knowing your audience and what is best to present your conversations.
- Who Do You Talk With Naturally
We have a natural audience of people that know and love us already. This is where we need to start. Do not reinvent the wheel. I personally polls people about what they love about my conversations. They love that I get to the point and have some good things to share. At the same time, you might already have an online presence elsewhere, via Facebook, forums, or guest posting with other blogs. Look back at that work and find out what people responded to well.
- Research the Competition
People are already writing about what you want to talk about. What are they saying and how are they saying it? Use your social media skills and RSS feeds to find out their styles as well. You might not have considered writing on some kind of topics or writing styles. Take a few months of reading their stuff to know what they have. In fact, interact with them. Pick their brains. Want to write on youth ministry or technology? Ask us questions. I’d love to share whatever you need to know.
- Make Your Medium Appropriate
This includes the fact that some audiences love video blog articles and will come to your site while others love a five-point post every single time. Poll your audience, be it social media or your friends, to know what they like. If you are heavily involved with Pinterest, incorporate images to bring in the viewers. We love you for who you are, find out what that is and press on with it.
Who is your audience and what do they love about you?