When I am working on an idea, a layout, a logo or a sermon series there’s one tool that I reach for every time… A pencil. My preference is a simple yellow No.2 plus a piece of copy paper folded in half (this avoids the full blank page staring back at you). A pencil will save you a ton of time and energy, and take your design to the next level.
As church creatives we produce a lot of work, often under very tight deadlines. As creative people we often look at “big picture” design and concepts, and don’t spend enough time looking at details – like spelling and grammar. I recently committed the worst typo of my church marketing career.
First, my blunder: I recently created a graphic for a sermon series called, “Moving Out of the Cul-De-Sac” a look through Jesus’ Sermon on the Mount, and how we need to move out of the safety of the “residential neighborhood” and onto the highways and byways of our Christian journey. I designed the Sermon Series logo to look like a highway Interstate sign, and printed out a large poster inviting people to sign up for Growth Groups which follow along with this new sermon series. This all got done late on a Friday afternoon. On Sunday morning, a friend pointed out the oh-so-terrible typo. Here’s how that logo appeared on that sign.