LinkedIn, the social networking site with the mission of connecting the world’s professionals, announced a few months ago that it will begin unrolling the ability for its members to publish long-form posts on the site. In essence, it’s like having a blog built right into your LinkedIn profile—with your posts made visible to the 300 million members of LinkedIn.
It’s great news—and a great way for church leaders and staff to expand their influence and message. Unfortunately, not many in church leadership have caught onto the immense value of being active on LinkedIn. It is, after all, seen as a social site only for business people.
Why would church leaders waste their time building on online resume on a business site?
Publishing long-form posts is incredibly beneficial to those in church leadership. Here are just a few reasons why you should publish posts on LinkedIn: