Have you seen the latest HTC One commercial? (It’s below if you haven’t)
We have Commissioner Gordon (Gary Oldman) telling us that it does not matter what they say about the phone because it is not a smartphone that they should have to try to sell to you. It sells itself. And if you are too dumb to fall for some gimmick, they don’t want you to buy it.
Do we do that with everything else in our lives? Is our “research” just looking it up on the Internet?
Lame.
I’ve looked at way too many infographics to try to discover the facts behind them to know that this is true. Just because someone puts a fact on a cool image does not make it true.
My Own Study
I have vested interest in this discussion now. I can officially call myself a Social Media Researcher/Analyst with my latest project, the Social Media and Youth Ministry Survey through my website. I was lucky enough to get over 800 participants take the survey on how how social media and youth ministry intersect, for better or for worse. Now I am in the middle of analyzing the data and hope to have something by May. (I better, that is when my paper is due and I can’t graduate without passing that class!)
In my time doing research on the topic while the data was compiling, I found VERY LITTLE valid on the topic of social media and ministry. We CONSTANTLY talk about churches needing to do social media, but do we?
If you say yes, why?
Because it works for businesses?
Churches are not businesses, our goal is not sales, it’s salvation, discipleship, and worship.
So is social media necessary for ministry?
No one can yes with facts as far as I have found. So next time you go shooting off about stats for ministry (and I’m guilty of this too), make sure you have the correct facts for your argument.
[tentblogger-youtube WHdYDNs0qq4]
[YouTube]
Also, what are your thoughts on the HTC One? Worth it?
[Image via mikeleeorg via Compfight cc]
Eric Dye says
This ad is amazing.